Rebuild Headless Shopify × Storyblok × Next.js — Louise Damas
🧭 Context
At Unlikely Technologies, I joined the Louise Damas project to support the tech lead on the headless rebuild (Next.js × Storyblok × Shopify). During the rebuild phase, I created and integrated modular front-end blocks. Post-launch, I served as technical lead on retainer: maintenance, client support, and continuous enhancements.
👩💻 Key Contributions
Phase 1: Rebuild Support
Context: Paired integration to establish the site’s modular foundation
Challenge: Build pixel-perfect, CMS-driven blocks (navigation, text & image sections, multiple variants) while learning Next.js × Storyblok
Actions:
- Reviewed ClickUp tickets and clarified requirements with the tech lead and PM
- Developed modular React/Next.js blocks (desktop & mobile) from Figma designs
- Configured Storyblok content types for each block (text, image, CTA, variants)
- Linked front ↔ back via serializers to ensure data consistency
Outcome: A fully modular platform enabling the client to create pages independently and accelerate marketing initiatives.
Phase 2: Technical Lead (Post-Rebuild)
Context: Transitioned to a retainer model for stability and ongoing updates
Challenge: Act as sole technical point of contact, handle most internal/external requests, and assume greater responsibilities
Actions:
- Attended frequent client calls to validate technical feasibility and refine specs
- Implemented user-tracking hooks and collaborated with analytics provider
- Created MJML email templates and laid the groundwork for a reusable in-house email module
- Enhanced existing blocks: new features, bug fixes, and targeted optimizations
Outcome: Strengthened client relationship and delivered rapid updates with zero regressions.
⚙️ Tech Stack & Tools
- Next.js (TypeScript, ISR, SSR, SSG)
- Vercel (previews & deployments)
- Prismic (Headless CMS)
- Shopify (Admin API, Storefront API)
- SCSS
- ClickUp, Figma, Algolia, Slack, Doppler
📈 Performance Metrics
Since rebuild, maintained strong Core Web Vitals (Chrome UX Report, April 2025):
- LCP: 1.1 s
- INP: 45 ms
- CLS: 0.01
- FCP: 0.6 s
- TTFB: 0.2 s
🧠 Lessons Learned
This dual role—front-end development during rebuild and ongoing technical lead—was my first major responsibility at Unlikely. I honed my headless architecture expertise, CMS-driven development, and technical project management skills.